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Marketing
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| Advertising |
| In a way, everything has changed. In a way, nothing has changed. It's still about people communicating with people. (Wouldn't that make a nice song?) |
| Public Relations |
| Just say no to the sleepy press release. This often-ignored, opportunity-rich category, when artfully managed, can yield exponential returns. |
| Design |
| Every contact with the consumer is a chance to communicate. Which is why design is so important — it makes an instant, intuitive statement. |
| Interactive |
| The Internet. The interconnectedness of all things. When you truly understand its ebb and flow, you can leverage its power. Snatch the pebble, Grasshopper. |
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