Belco Community Credit Union
Cimbrian observed Belco's advertising and felt that our creative ideas and strategic insight could further their brand. Cimbrian researched and discovered a rise in the percentage of women managing household finances. We approached Belco with a comprehensive concept to incorporate feeling and emotion into their brand that would support the wants and needs of busy women of today. The result was a well-received tagline "Because life is for living." The simplistic line drawing approach to the television spot embodies this overall message and strategic position.