Phi Sigma Pi
A drop in chapter participation and member enrollment prompted Phi Sigma Pi to update their look and show current and future Brothers the fraternity is fun and cool while shedding the uptight dweeb and nerd perception that had developed. Cimbrian set out to create a bold new image and attitude with posters that was later integrated as a new brand into their quarterly magazine. Because of the huge demand for the new brand, Phi Sigma Pi printed over 20K posters and active Brotherhood chapters went from four to twenty-two.