Aproz is MIGROS’ beverage division and hosts Switzerland’s number-one selling bottled water. Following the success of Chocolat Frey, Aproz came to Cimbrian with a similar challenge—to launch their Swiss bottled water into the U.S. market. Cimbrian has worked closely with Aproz to create a name, brand, package and launch platform for their U.S. product, now named Valais. Valais’ brand platform—Drink Pure—came as a result of focus group research and testing, independent research reports and man-on-the-street interviews.